One of the ways to promote your personal or corporate brands is through guest blogging, also known as guest posting
Understanding the Basics of Links
Links are one of the cornerstones of SEO and play a crucial role in how well your website ranks in search engines. Whether you’re adding links to your own blog posts or earning backlinks from other websites, the type of link you use can significantly impact your website’s growth.
There are two main types of links you’ll encounter: DoFollow and NoFollow. While the difference between them may seem small, it can have a major effect on your SEO strategy. Let’s break it down.
What Are DoFollow Links?
A DoFollow link is the standard type of link that allows Google (and other search engines) to crawl, index, and transfer SEO authority—often called “link juice.”
Unlike NoFollow links, DoFollow links don’t contain any special HTML attributes. For example:
<a href=”https://www.bubbleseo.com”>Bubble SEO</a>
When a reputable website links to you with a DoFollow link, Google interprets that as a vote of confidence. The higher the authority of the linking website, the more positive the effect on your own site’s rankings.
For example, if a high-authority site like Moz or Ahrefs includes your link in an article, that trust signals to search engines that your content is valuable and credible.
What Are NoFollow Links?
A NoFollow link tells search engines not to pass authority to the linked website. In HTML, it looks like this:
<a href=”https://www.bubbleseo.com” rel=”nofollow”>Bubble SEO</a>
While NoFollow links don’t transfer link juice, they are far from useless. They still allow users to click through and visit your site. More importantly, they make your link profile look natural—because not every backlink should be DoFollow.
NoFollow links are commonly used for:
- Paid advertisements
- Affiliate links
- Blog comments
- User-generated content on forums
For example, if you post a link on Reddit or Wikipedia, it will almost always be a NoFollow link. Even though it won’t directly boost SEO authority, it can still drive traffic, build brand awareness, and diversify your backlink profile.
Why You Need Both DoFollow and NoFollow Links
Many people make the mistake of thinking only DoFollow links matter. While they are essential for building domain authority, relying on them alone can make your backlink profile look unnatural.
A healthy SEO strategy includes both types of links:
- DoFollow links: Boost domain authority and rankings.
- NoFollow links: Drive referral traffic, build authenticity, and signal to Google that your link-building strategy is natural.
Google values authenticity. If all your backlinks are DoFollow, it may look suspicious—potentially raising red flags about manipulative link building. A mix of DoFollow and NoFollow links helps protect your site and ensures long-term growth.
Conclusion: Building a Balanced Link Profile
When building links for your website, always aim for a natural and balanced mix of DoFollow and NoFollow links. Overusing the same anchor text or stuffing too many links into your content can harm your rankings instead of improving them.
At the end of the day, both types of links play a vital role in your SEO strategy. DoFollow links help with authority and rankings, while NoFollow links build authenticity and drive valuable referral traffic.
If you’d like expert help creating SEO-friendly content and building a strong backlink profile, explore our content writing services at Bubble SEO. Our professional copywriting team is ready to help you grow your business with content that ranks.
