6 Top Tips for Improving Your Ranking on SERPs

There are many different PR processes that can help you monitor and

What is guest posting?

Domain Authority is a score developed by Moz that predicts search engine rankings.

Link building is one of the most effective ways to enhance your website’s authority and improve your search engine rankings on Google. It refers to the process of acquiring hyperlinks from other websites to your own. These links act as endorsements, signalling to Google that your site is a trusted and valuable resource. The key is quality over quantity. Links from websites with high domain authority and page authority carry far more weight. They can significantly strengthen your SEO strategy and improve your organic visibility. Today, high-quality backlinks are a core ranking factor in Google’s algorithm—making them crucial to any digital marketing strategy. The SEO Benefits of High-Quality Backlinks There are numerous advantages to building high-quality backlinks: Referral traffic from authoritative sites Improved domain authority and site trustworthiness Faster indexing by search engines like Google Search engines view backlinks as signals of trust and relevance. According to Backlinko, pages with more backlinks tend to rank higher than those without. However, link building must be done strategically. Poor practices can damage your site’s credibility and search performance—something we’ll cover shortly. How Link Building Boosts Brand Authority & Trust Beyond SEO metrics, link building also contributes to brand visibility and credibility. Gaining placements on respected platforms and publications increases your brand’s exposure to new audiences. When potential customers see your brand associated with reputable websites, it strengthens their perception of your legitimacy and authority. In essence, every high-quality backlink reinforces your positioning as a trusted voice within your industry, building long-term trust with both search engines and users alike. Common Link Building Mistakes to Avoid Just as with other aspects of SEO, link building done poorly can have serious consequences. Here are common pitfalls to avoid: Keyword-stuffing anchor text: Your anchor text should feel natural and user-friendly—not overly optimised with keywords. Low-quality or irrelevant links: Links from spammy or irrelevant sites can trigger Google penalties and harm your rankings. Lack of industry relevance: If you’re a marketing agency, ensure your backlinks come from sources within the marketing or business space. Google prioritises topical relevance when assessing link value. For more on ethical link building practices, explore Google’s official link scheme guidelines. Long-Term Gains: Why Consistent Link Building Pays Off Like most elements of SEO, link building is a long-term game. One high-quality link won’t skyrocket your rankings overnight—it requires consistency and strategic execution. In fact, Vazoola reports that over 50% of SEO professionals see measurable results from link building within 3 to 12 months. Consistent link acquisition helps you: Outrank competitors Build sustainable traffic Establish your site as a go-to resource While some businesses may not have the bandwidth to maintain a consistent strategy, those who invest in link building reap clear and lasting benefits. Partnering with Experts: How BubbleSEO Can Help At BubbleSEO, we specialise in link insertion services designed to support your SEO and digital marketing goals. We collaborate with 12 trusted in-house publishing brands across a diverse range of industries—from construction and beauty to finance—ensuring you get backlinks from the most relevant and authoritative sources. We don’t just stop at link building. Our services also include guest posting and content writing, giving your business a well-rounded SEO strategy tailored to your audience. Whether you're new to SEO or looking to scale up your efforts, our expert team is here to support you every step of the way. Final Thoughts: Is Link Building Worth the Investment? In short—absolutely. Link building is one of the most valuable investments you can make for your website’s long-term success. A consistent, strategic approach will strengthen your online visibility, boost brand trust, and drive targeted traffic. While it’s possible to manage link building internally, partnering with experienced SEO professionals like BubbleSEO can help you save time and maximise results. If you're ready to elevate your SEO strategy, get in touch with us today to learn how we can support your growth.

One of the most common goals within marketing is to rise through the ranks and be on page one of Google, Bing or Ask.com, but how is this achieved?

AI has come a long way in recent years, weaving its way into our daily lives in ways we never imagined. Whether it’s curating playlists, drafting emails, or generating content for businesses, AI is proving to be an incredibly powerful tool. But with all its benefits, there’s an ongoing debate: Are we sacrificing human creativity and authenticity in the process? Let’s take a closer look at how AI-generated content stacks up against human writing. The Pros of AI-Generated Content Speed & Efficiency: AI’s Biggest Strength Picture this: You’ve got just two hours before a blog post needs to go live, and you still need to write social media captions to go with it. You’re swamped. Instead of scrambling, you turn to AI-powered tools like ChatGPT, which can generate the content in minutes—optimized for SEO and free of grammatical errors. For businesses, AI is a game-changer when it comes to time management. According to McKinsey & Company, generative AI can automate up to 70% of repetitive content creation tasks, freeing up time for more strategic work. Cost Savings: AI as an Affordable Alternative AI doesn’t just save time—it saves money. Businesses that previously relied on hiring full-time writers or outsourcing content creation are now turning to AI to generate large volumes of content at a fraction of the cost. A PwC study estimates that AI-driven automation could add $15.7 trillion to the global economy by 2030, largely due to increased productivity and cost savings. With AI’s ability to churn out multiple articles in a short time, it’s easy to see why companies are adopting it as a budget-friendly content solution. However, while AI is efficient and cost-effective, it’s not without its drawbacks. The Cons of AI-Generated Content Creativity & Originality: Can AI Compete with Humans? While AI is fast and efficient, it struggles to match the creativity of human writers. AI can process vast amounts of data, but it lacks the ability to truly innovate, draw from personal experiences, or be inspired by the world in the way humans can. A study by Harvard Business Review highlights that while AI can generate creative outputs, it doesn’t produce truly novel ideas—it simply remixes existing ones. Another issue is content overlap. Since AI pulls from its training data, there’s a chance of repeated or recycled ideas, which can raise originality concerns. Even Google’s Search Central Blog warns that AI-generated content must be “helpful, original, and high-quality” to rank well in search results. SEO & Quality Risks: The Potential Downside of AI Content AI-generated content might be SEO-friendly, but that doesn’t mean it’s always effective. Search engines prioritize valuable, engaging, and human-like content—and mass-produced AI content doesn’t always meet these standards. According to SEMrush, while there’s no official Google penalty for AI-written content, sites relying too heavily on it could suffer in search rankings. Google’s algorithm favors content that demonstrates expertise, experience, authority, and trustworthiness (E-E-A-T), and AI lacks real-world experience—something human writers naturally bring to the table. For businesses that rely on SEO to drive traffic, overusing AI could actually do more harm than good. Finding the Right Balance AI is an incredible tool, but it works best when paired with human creativity. While it excels at speed, efficiency, and cost-cutting, it falls short when it comes to originality, emotional depth, and authentic storytelling. At Bubble SEO, we understand the value of human-written content. That’s why every piece we create is crafted by our expert team, led by Sofi Parry, ensuring your content aligns with your brand’s goals while maintaining a unique and personal touch. Want high-quality, human-crafted content for your business? Get in touch with Bubble SEO today!

Having a well-crafted website is essential for any business, big or small. For small businesses, particularly your website acts as your digital storefront, helping you attract and engage potential customers. But creating content that speaks to your audience while also supporting your business goals? That’s where many business owners struggle. To make things easier, we’ve put together 10 practical tips to help you write website content that’s engaging, clear, and optimised to drive results. 1. Understand Your Audience Before you start writing, take a step back and think about who you’re speaking to. Your website content should be tailored to your ideal customer—what they need, what challenges they face, and how your business can help. Consider asking yourself: Who is my ideal customer? What problems are they looking to solve? What kind of language or tone resonates with them? Once you have these insights, your content will feel more natural, relatable, and persuasive. 2. Keep It Clear & Simple People visit websites for quick, useful information—not lengthy, complicated text. Use straightforward language and break up content into easily digestible sections. Some best practices include: Writing short, easy-to-read sentences Using clear headings and subheadings Incorporating bullet points or numbered lists to highlight key points If someone lands on your site, they should understand what you offer and how it benefits them within seconds. 3. Use a Conversational Tone Small businesses thrive on personal connections, so your website content should reflect that. Instead of formal, robotic language, aim for a warm, engaging tone that makes visitors feel welcome. For example, instead of: “Our services aim to improve business operations.” Try: “We’re here to help you run your business more efficiently so you can focus on what you do best.” A friendly, approachable tone makes your brand feel more human. 4. Focus on Benefits, Not Just Features Customers don’t just want to know what you offer—they want to know why it matters to them. Instead of simply listing features, highlight the benefits. Example: Feature: “We offer next-day delivery.” Benefit: “Get your order delivered fast, so you can start using it right away!” By shifting the focus to how your product or service solves a problem, you’ll create more compelling content. 5. Optimise for SEO Without Overdoing It Search Engine Optimisation (SEO) helps your website rank higher on Google, making it easier for potential customers to find you. However, stuffing your content with keywords can make it sound unnatural. Instead, focus on: Naturally incorporating relevant keywords into your titles, headings, and first 100 words Writing compelling meta descriptions Using alt text for images Adding internal and external links where appropriate A well-planned SEO content strategy ensures your website reaches the right audience while maintaining readability. Many businesses also invest in SEO content services to improve their rankings and attract organic traffic. For expert guidance, check out Moz’s SEO Beginner’s Guide. 6. Include Strong Calls to Action (CTAs) Your website should guide visitors toward a specific action—whether it’s making a purchase, booking a consultation, or signing up for a newsletter. Examples of strong CTAs: “Get your free quote today!” “Sign up now for exclusive offers!” “Book a call with us—we’d love to chat!” Make sure your CTAs are clear, compelling, and easy to find. For more guidance on effective CTAs, visit HubSpot’s CTA Best Practices. 7. Share Your Brand Story People love stories, and sharing yours helps build trust with your audience. Whether it’s how your business started, what you stand for, or the passion behind what you do—your brand story can make you more relatable and memorable. For example, instead of just saying, “We sell handmade candles,” you could share: “We started our candle-making journey in a small kitchen, inspired by a love for natural scents and eco-friendly products. Today, we hand-pour each candle with care, ensuring a toxin-free experience for our customers.” This personal touch can make all the difference in building customer loyalty. 8. Craft Compelling Headlines Your headlines should immediately capture attention and encourage visitors to keep reading. To make your headlines stand out: Keep them clear and concise Highlight the benefit to the reader Use engaging words like “easy,” “ultimate,” “best,” or “proven” For example: “The Ultimate Guide to Growing Your Small Business” “Get Fast, Reliable Shipping—Order Today & Save 20%!” A strong headline can make the difference between a visitor staying or clicking away. Need help crafting attention-grabbing headlines? Check out Copyblogger’s Guide to Writing Headlines. 9. Leverage Social Proof People trust recommendations more than advertisements. Incorporating social proof—like customer testimonials, reviews, or case studies—can help build credibility. Ways to showcase social proof: Highlight positive customer testimonials Share success stories and case studies Display logos of trusted partners or media mentions When potential customers see that others have had a great experience with your business, they’ll feel more confident in choosing you. For more on how social proof influences conversions, read Neil Patel’s Guide to Social Proof. 10. Keep Your Content Fresh & Updated A website with outdated information can hurt your credibility. Regularly updating your content ensures that visitors always find relevant, up-to-date information. Make it a habit to: Refresh old blog posts with new insights Update product descriptions and service offerings Remove outdated information Not only does this keep visitors engaged, but it also signals to search engines that your site is active, which can boost your rankings. A well-maintained content marketing strategy includes regular updates, ensuring your site remains competitive in search results. Many small businesses turn to content marketing services for expert guidance on keeping their website relevant and engaging. For additional insights, check out Content Marketing Institute’s Strategy Guide. Final Thoughts Great website content isn’t just about filling up pages with words—it’s about crafting a message that resonates with your audience, builds trust, and drives action. By keeping things clear, conversational, and customer-focused, you can turn your website into a powerful tool for business growth. Keep refining your content, test what works best, and always prioritise providing value. If you're looking for expert support, investing in SEO content and content marketing services can help you develop a strong SEO content strategy that boosts traffic and conversions. Now it’s time to put these tips into action—happy writing!

Using content marketing within your business has many benefits.

Would you like to write the most engaging and gripping content? As the internet grows, it seems so does the amount of competition. We are all looking for ways to stand out from the rest of the internet and grab the attention of our desired audience. Although it is not the easiest task to achieve great, quality content, it will be the best way to grab the right attention! With the growth of the internet and accessible online sources, this can be used to our advantage and help find ways to use and implement features into own our content. Quality is not about how many posts are shared, but the characteristics and style of your content.

Introduction As SEO has evolved over the years, so has its starting point: keyword research. In the early days, keyword research was all about chasing the highest-volume terms and stuffing them into your content. But today, success in SEO means understanding the human intent behind those searches. Human-first keyword research focuses on solving real problems, using authentic language, and offering valuable context that truly serves your audience. Not sure where to start? Let’s walk through how to create keyword research that’s built for humans first, algorithms second. Understand Your Audience First Like any successful business strategy, SEO starts with understanding your audience. Before diving into keyword tools, take the time to define your customer personas,  who they are, what they care about, and what problems they’re trying to solve. Once you’ve identified your target audience, map out their pain points and motivations. For example, you might have a small business owner who doesn’t understand SEO, lacks an in-house team, and has a limited budget. That person might search for phrases like “affordable SEO,” “local SEO agency,” or “cheap SEO packages.” Use surveys, customer interviews, and online communities like Reddit or Quora to uncover how your audience actually talks about their challenges. Their language often reveals the best keywords. Shift from Keywords to Topics Modern SEO isn’t about isolated keywords, it’s about topical depth. Google’s algorithms now reward comprehensive content that explores an entire subject area. For example, if you’re offering guest posting services (like we do at Bubble SEO), you might also target related terms such as “content marketing,” “link building,” and “affordable backlinks.” These connected keywords build topic authority and help Google understand your site’s expertise. To organise this, create a topical map; a visual representation of your main topic (e.g., SEO) surrounded by related clusters (content strategy, backlinks, keyword research, etc.). This approach expands your reach and makes your site more relevant to a wider audience. Gather Keyword Ideas with Empathy Empathy is one of the most underrated tools in keyword research. Instead of guessing what people search for, listen to how they ask questions and express frustration. Use tools like: Google Autocomplete: Type your seed keyword (e.g., “SEO”) and see what suggestions appear. Reddit, Quora, and niche forums: Great for uncovering natural phrasing and trending topics. If your business is customer-facing, listen to support calls, emails, or chat logs. Real customer language can inspire highly specific, long-tail keywords like “how to improve local SEO” or “why backlinks are important.” Since Google’s Helpful Content System now prioritises user-focused results, these question-based keywords are more valuable than ever. Balance Data with Human Judgment While empathy drives creativity, data validates it. Every keyword you target should have measurable search demand and achievable competition. Check metrics like: Search volume Keyword difficulty or competition score Click potential You can use tools like SEMrush, Ahrefs, or Google Keyword Planner to evaluate your options. Not every high-volume keyword is worth pursuing. If a term doesn’t match your audience’s needs or intent, it can drive the wrong traffic, or none at all. Prioritise relevance and conversion potential over vanity metrics. Analyse Search Intent & Context Every search has a purpose, and understanding that purpose is essential. Search intent typically falls into three main categories: Informational – Learning something (e.g., “importance of content length in SEO”) Transactional – Buying or signing up (e.g., “buy guest post”) Navigational – Finding a specific brand or page (e.g., “Bubble SEO contact us”) A healthy SEO strategy includes a mix of all three. Match your content format to intent: Informational → Blog posts, guides, tutorials Transactional → Service pages, product pages, offers Navigational → Optimised homepage and contact pages Validate Before You Create Before investing time into content creation, validate your keyword choices. Simply search your target terms in Google and ask yourself: Do the results match what my audience would expect? Are the top-ranking pages similar to what I plan to publish? Would I be proud to see my content among them? If the results don’t align with your goals or audience, it may be worth rethinking your keyword focus. A quick competitor analysis can help you gauge difficulty and opportunity. Keep Iterating & Evolving SEO isn’t static, it’s a living process. Keywords rise and fall in popularity, algorithms shift, and user behavior changes constantly. Regularly review your keyword performance: Is this term still driving traffic? Has search volume increased or dropped? Are rankings becoming harder to maintain? If you notice shifts, adapt quickly. Revisit your keyword strategy, refresh outdated content, and look for new opportunities. Tools like Google Search Console and Ahrefs Site Explorer can help track keyword trends over time. Conclusion Keyword research can be time-consuming, but it’s one of the most valuable investments you can make for your business. When done with humans in mind, not search engines, it leads to stronger engagement, better content, and higher long-term rankings. Remember: SEO isn’t linear. You’ll test, fail, learn, and adapt along the way. Keep your focus on solving real problems for real people, and the rankings will follow.

When making a guest post, it is important to track your metrics of your site and help you to improve.

Content Marketing is a key marketing driver for many businesses to grow their income and to engage a wider audience