How to Find Guest Post Platforms for You

Google is known for its constant algorithm updates, with the goal of improving the quality of search results and enhancing the user experience. In 2024, several significant updates have rolled out, impacting how websites are ranked and how marketers approach their SEO strategies. Below, we explore the key changes and what they mean for businesses and digital marketers. 1. Focus on Helpful Content: The "Helpful Content" Update One of Google's core focuses this year has been on promoting "helpful content". The Helpful Content Update prioritises pages that provide real value to users over those stuffed with keywords or created solely for ranking purposes. Google’s AI now does a better job of determining the true intent behind content, rewarding pages that genuinely address user needs. How to Adapt: Audience-Centric Content: Ensure your content addresses user queries comprehensively and prioritises providing answers or solutions rather than just boosting rankings. Remove Fluff: Thin, repetitive, or overly-optimised content can hurt your rankings. Focus on improving the depth and originality of your articles. User Satisfaction Signals: Pay attention to user engagement metrics, such as time on page and bounce rate, as these can indicate how "helpful" users find your content. 2. Enhanced E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness Google has added an extra "E" to E-A-T, now called "E-E-A-T"—"Experience." This addition means Google now considers whether content creators have first-hand experience on the topics they discuss. This change is particularly impactful in areas like health, finance, and other “Your Money, Your Life” (YMYL) niches. How to Adapt: Author Expertise: Ensure content is created or reviewed by individuals with direct experience or expertise in the field. Author Bios and Credibility: Include detailed author bios, qualifications, and links to credible sources that verify the author's expertise. First-Hand Accounts: Incorporate personal experiences, case studies, and testimonials into your content to demonstrate true experience. 3. Page Experience Update: Mobile-First and Core Web Vitals Google continues to push the importance of user experience with updates to its Page Experience metrics, especially emphasising mobile usability and Core Web Vitals. The Core Web Vitals include metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), all of which measure the quality of a user’s interaction with your website. How to Adapt: Speed Optimisation: Optimise your website's loading speed, with particular focus on mobile devices. Stability and Responsiveness: Minimise layout shifts that might frustrate users, and ensure that interactive elements are highly responsive. Mobile-Friendly Design: Test your website across various devices and screen sizes to ensure a seamless mobile experience. 4. AI and Conversational Search: Integration of Generative AI Results Google has rolled out more integrations of generative AI and conversational search features into their search engine results. Google's Search Generative Experience (SGE) aims to provide more interactive, AI-driven results that summarise complex queries in a conversational way. This impacts the traditional search result layout and the visibility of featured snippets. How to Adapt: Structured Data Usage: Ensure your website uses structured data to help Google understand your content better and make it more likely to be included in AI-generated responses. Conversational Content: Incorporate a natural, conversational tone into your content, anticipating longer, more complex queries that users might ask AI. Focus on Rich Answers: Create content that answers questions in a concise, authoritative manner to increase chances of being included in AI summaries or rich answers. 5. Spam and Link Quality Updates Recent updates have also focused on cracking down on spammy practices and low-quality link building. Google's SpamBrain AI is better at detecting manipulative link schemes and penalising websites involved in unnatural link practices. It’s clear that Google’s push for higher quality extends to off-page SEO as well. How to Adapt: High-Quality Backlinks: Focus on acquiring backlinks from reputable, relevant sources rather than quantity. Check out Ahrefs’ Guide to Quality Backlinks for strategies. Disavow Low-Quality Links: Regularly audit your backlink profile and disavow any links from spammy or irrelevant sites using the Google Disavow Tool. Avoid Link Manipulation: Avoid engaging in link exchanges, PBNs, or other tactics that could be flagged as manipulative. Conclusion: Staying Ahead of Google Updates Google’s recent updates underscore its commitment to improving user experience, content quality, and combatting spam. SEO professionals and content creators must adapt by prioritising helpful, experience-driven content, optimising user experience metrics, and focusing on high-quality, ethical link-building practices. Staying informed about these changes and continuously refining your SEO strategy are key to maintaining strong visibility in search results. Remember, Google's updates are ultimately aimed at rewarding websites that provide real value to users—so focus on creating the best possible experience for your audience, and you'll stay on the right side of these changes.

How to create great guest post content?

Starting with some quality research that is relevant to the current market

Backlinks are links are an important factor in SEO as they are a sign of credibility and relevance.

In today’s digital world, small businesses face increasing challenges in standing out online. Your content, SEO strategy, and overall online presence play a crucial role in ensuring your business gets noticed. But with so much competition, how do you cut through the noise? Investing in professional content writing services can make all the difference. Here’s how: Boosting SEO with High-Quality Blog Content Blogs are a powerful tool for improving your website’s SEO rankings while providing valuable and engaging content for your audience. According to HubSpot, businesses that blog get 55% more website visitors than those that don’t. Regularly publishing well-written blogs can: Establish your expertise in your industry. Keep your audience informed and engaged. Enhance your website’s authority in search engines. SEO tools like SEMrush can help identify the right keywords and topics to focus on, ensuring your blog content is both relevant and high-performing. Well-crafted blog content doesn’t just attract readers—it builds trust and converts them into loyal customers. Bubble SEO’s content writing services can help you create blog content that delivers real results. SEO-Optimised Product Descriptions for E-Commerce For e-commerce businesses, product descriptions do more than inform customers—they also play a crucial role in SEO. Optimised product descriptions can: Help products rank higher on search engines. Improve user experience with clear, compelling copy. Encourage customers to make informed purchase decisions. A great product description speaks directly to your customer’s needs while naturally incorporating relevant keywords. Professional content writers ensure that your product descriptions are engaging, error-free, and designed to boost visibility and conversions. Repurposing Content for Maximum Impact A strong brand voice requires cohesive and consistent messaging across multiple platforms. Repurposing content allows you to: Reinforce your brand identity. Increase engagement on social media, newsletters, and website pages. Improve your SEO by distributing valuable content across different channels. Additionally, content can be repurposed for email marketing campaigns—one of the most effective digital marketing channels, with an ROI of £42 for every £1 spent in the UK. A well-executed content strategy ensures seamless, impactful campaigns that drive engagement and conversions. 4. Compelling Copy for Paid Ads & PPC Campaigns Paid advertising and pay-per-click (PPC) campaigns rely on strong, persuasive copy. Well-crafted ad content can: Capture attention and increase click-through rates. Convince potential customers to take action. Enhance your return on investment (ROI) for digital ads. Think of your ad copy as your business’s first impression—engaging and persuasive content can be the difference between a missed opportunity and a new customer. Bubble SEO’s team specialises in creating ad copy that converts. 5. Improving Local SEO Rankings If your business operates in a specific location, ranking higher for local search terms is essential. Content writing services can support local SEO efforts by: Creating location-specific blog content. Developing targeted landing pages with optimised copy. Enhancing your Google visibility for searches relevant to your area. According to Google, 46% of all searches have local intent, meaning businesses that optimise for local SEO have a much higher chance of attracting customers in their area. Whether you run a coffee shop, a boutique, or a consultancy, strong local SEO strategies can bring more people to your door—both digitally and physically. Why Content Writing Services Are a Smart Investment As a small business owner, balancing content creation with day-to-day operations can be overwhelming. High-quality, SEO-optimised content isn’t just about ranking higher on Google—it’s about telling your brand’s story, engaging your audience, and turning visitors into customers. By outsourcing content writing, you ensure your online presence remains consistent, professional, and impactful. In a competitive digital world, compelling content isn’t a luxury—it’s a necessity.

I’m sure you will have heard many a time that ‘content in king’! It really is when it comes to attracting visitors to your website. If your site does not contain a blog consider adding this in, the more content your site has the more content available for Google (and other search engines) to index. Your written content should be relevant to your target audience, factual and interesting and ideally articles should be 500 words minimum (for Google indexing purposes). Ensure you are consistent and realistic with the number of pieces you can add to your blog, if one-piece a week is manageable be consistent, post every week.

When making a guest post, it is important to track your metrics of your site and help you to improve.

With the changing landscape of online content, one of the most crucial aspects of boosting your visibility is mastering the art of keyword selection.

Here are some of our hints at tips at how to overcome some of these problems:

The integration of Artificial Intelligence (AI) in Search Engine Optimisation (SEO) has brought both excitement and concern among digital marketers. As we move through 2024, the influence of AI on SEO is undeniable—paving the way for new opportunities while also introducing unique challenges. In this post, we explore the pros and cons of AI in the SEO landscape, and what it means for marketers looking ahead. The Pros of AI in SEO: Redefining Efficiency and Strategy 1. Smarter Content Creation and Personalisation AI-driven tools such as ChatGPT and beyond are transforming content creation by producing high-quality, human-like text efficiently. Marketers can now generate engaging content quickly, reducing the need for large content teams while improving personalisation. AI can analyse user behaviour, providing insights to help tailor content for individual preferences, boosting engagement, and enhancing the user experience. 2. Enhanced Keyword Research and Optimisation AI-based platforms excel at processing vast amounts of data, making keyword research more precise and dynamic. Tools like Ahrefs and SEMrush can identify patterns, trends, and opportunities that would be difficult to uncover manually. Additionally, AI tools have improved predictive analysis, helping marketers anticipate shifts in search trends, and allowing SEO strategies to stay ahead of the curve. 3. Advanced Automation for Routine Tasks AI-powered automation simplifies repetitive SEO tasks such as technical SEO audits and backlink analysis. Automated SEO solutions can address on-page issues, create meta tags, and even generate schema markup—giving marketers more time to focus on strategic initiatives rather than mundane details. 4. Improved User Experience (UX) Search engines are prioritising user experience more than ever, and AI plays a crucial role in analysing user interaction and optimising websites accordingly. AI can detect weak points like slow load times or confusing navigation, allowing for swift adjustments that lead to improved rankings. Google's Page Experience offers key metrics that indicate where websites can be improved to meet these standards. The Cons of AI in SEO: Challenges and Considerations 1. Over-Reliance on Automation One of the significant pitfalls is the risk of over-relying on AI for content creation and strategy. AI may generate content that lacks the nuance and creativity needed to truly connect with audiences. While AI can produce optimised content, it might miss the emotional and cultural context that humans bring to writing—potentially leading to a generic brand voice. For more on balancing AI and human input, check out HubSpot's guide to content marketing. 2. Algorithmic Unpredictability Google and other search engines are incorporating more AI into their algorithms, making SEO practices less predictable. With AI-driven algorithm updates, SEO professionals might struggle to keep up with the rapid and sometimes opaque changes in search ranking factors. To stay informed about these changes, refer to the official Google Search Central Blog. 3. Ethical Concerns and Data Privacy AI's reliance on data poses ethical concerns, especially regarding user privacy. The collection and processing of large volumes of personal data for better targeting can lead to privacy issues if not handled responsibly. Marketers need to be cautious about how they gather and use data, ensuring compliance with regulations like GDPR. 4. Content Saturation and Quality Issues As AI makes content production faster, the web risks becoming oversaturated with mediocre content. The increased quantity of AI-generated articles could result in more competition, making it harder for high-quality, unique content to stand out. Ensuring originality and value in every piece becomes a critical challenge. To enhance your content, consider using Grammarly for quality assurance and to maintain a professional tone. The Road Ahead: Balancing AI and Human Expertise As AI continues to shape the SEO landscape, the key to success lies in balance. SEO professionals should leverage AI to enhance efficiency, provide data-driven insights, and optimise workflows. However, the human touch remains irreplaceable—marketers must ensure that creativity, empathy, and strategic thinking are at the forefront of their efforts. The future of SEO in 2024 and beyond is exciting, filled with opportunities to harness the power of AI to create more impactful strategies. By embracing these technologies while recognising their limitations, marketers can navigate the evolving landscape with confidence and maintain a competitive edge. Conclusion AI is revolutionising SEO, bringing about both incredible advantages and significant challenges. The best results will come to those who use AI as a tool—augmenting, not replacing, the essential elements of human intuition, creativity, and strategy in digital marketing.

Across the internet, there are countless websites all heading in different directions, but the crucial element that holds them together in this digital realm, is the anchor text.

In the SEO landscape, link building remains a crucial component of achieving higher search engine rankings. One of the most effective strategies for link building is guest posting.