
Included in article marketing should be useful, informative content
Content marketing research is an essential marketing technique, specifically looking into what should be involved in
Content marketing research is an essential marketing technique, specifically looking into what should be involved in the content. Without doing this research, it is difficult to know whether your audience will be interested in your content or not. It is all about creating valuable and consistent content to attract your audience and ensure your brand visibility, web traffic and leads all grow in the right direction.
Content is key to engaging with the audience as much as possible and after all, this is the main aim of your work. By investing time in researching the audience you are trying to reach will give a better understanding of what content most resonates with them. This process will help to create a voice for your brand and mixing this with your topic should naturally develop a narrative for your audience. The idea of content marketing research is to analyse information from industry sources like reports, articles, surveys, and studies but to also gather an insight into your audience through more personal, online sources. Ways to do this can be via social media, simply take a note of what your audience are sharing and engaging with. Gather some of these examples and it will help you develop your own individual content library of good sources that you can use and look to for inspiration in the future.
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Other sources to research for content marketing could be podcasts, infographic, videos, and blogs. Blogs have become an increasingly popular way to validate your brand and attract an audience. Businesses with blogs get 67% more leads than other companies. You can create your own blog and write posts about your work to help generate exposure. It is a great way to creatively add value to your content by adding internal or external links to relevant content. There are so many sites that accept guest posts from other sources, allowing you to add your own content and backlinks to their site and gain that all important exposure whilst growing traffic. Sites like BubbleSEO, Outreach Mama and Fat Joe all accept this kind of content and are very useful tools.
Looking at direct competitors is also a great research approach – see what they are doing, and how they are doing it? What seems to work well? Notify any trends you can see happening across the market, and if there are any gaps where you can see for opportunities. If there are many competitiors, do not take this as a negative sign – at least it assures you there is a market for your niche. This will be valuable information to take forward.
Taking all of this into consideration and implementing with your ideas, along with the other research you have completed will be a great base for your plan and strategy. Creating a plan of resources, timings and how you are going to execute your new research will also form an important part of your content market research. Depending on how you like to organise your work, creating a schedule will be a vital to implementing your findings. To help manage this there are tools like Asana that can help you set up timelines of tasks, different aspects of your workload and reports to track how it has been going. Once you feel happy you have integrated this into your work, to keep relevant and fresh against the competition, try and build this into your weekly routine.
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Place An OrderAcross the internet, there are countless websites all heading in different directions, but the crucial element that holds them together in this digital realm, is the anchor text.
Google is known for its constant algorithm updates, with the goal of improving the quality of search results and enhancing the user experience. In 2024, several significant updates have rolled out, impacting how websites are ranked and how marketers approach their SEO strategies. Below, we explore the key changes and what they mean for businesses and digital marketers. 1. Focus on Helpful Content: The "Helpful Content" Update One of Google's core focuses this year has been on promoting "helpful content". The Helpful Content Update prioritises pages that provide real value to users over those stuffed with keywords or created solely for ranking purposes. Google’s AI now does a better job of determining the true intent behind content, rewarding pages that genuinely address user needs. How to Adapt: Audience-Centric Content: Ensure your content addresses user queries comprehensively and prioritises providing answers or solutions rather than just boosting rankings. Remove Fluff: Thin, repetitive, or overly-optimised content can hurt your rankings. Focus on improving the depth and originality of your articles. User Satisfaction Signals: Pay attention to user engagement metrics, such as time on page and bounce rate, as these can indicate how "helpful" users find your content. 2. Enhanced E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness Google has added an extra "E" to E-A-T, now called "E-E-A-T"—"Experience." This addition means Google now considers whether content creators have first-hand experience on the topics they discuss. This change is particularly impactful in areas like health, finance, and other “Your Money, Your Life” (YMYL) niches. How to Adapt: Author Expertise: Ensure content is created or reviewed by individuals with direct experience or expertise in the field. Author Bios and Credibility: Include detailed author bios, qualifications, and links to credible sources that verify the author's expertise. First-Hand Accounts: Incorporate personal experiences, case studies, and testimonials into your content to demonstrate true experience. 3. Page Experience Update: Mobile-First and Core Web Vitals Google continues to push the importance of user experience with updates to its Page Experience metrics, especially emphasising mobile usability and Core Web Vitals. The Core Web Vitals include metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), all of which measure the quality of a user’s interaction with your website. How to Adapt: Speed Optimisation: Optimise your website's loading speed, with particular focus on mobile devices. Stability and Responsiveness: Minimise layout shifts that might frustrate users, and ensure that interactive elements are highly responsive. Mobile-Friendly Design: Test your website across various devices and screen sizes to ensure a seamless mobile experience. 4. AI and Conversational Search: Integration of Generative AI Results Google has rolled out more integrations of generative AI and conversational search features into their search engine results. Google's Search Generative Experience (SGE) aims to provide more interactive, AI-driven results that summarise complex queries in a conversational way. This impacts the traditional search result layout and the visibility of featured snippets. How to Adapt: Structured Data Usage: Ensure your website uses structured data to help Google understand your content better and make it more likely to be included in AI-generated responses. Conversational Content: Incorporate a natural, conversational tone into your content, anticipating longer, more complex queries that users might ask AI. Focus on Rich Answers: Create content that answers questions in a concise, authoritative manner to increase chances of being included in AI summaries or rich answers. 5. Spam and Link Quality Updates Recent updates have also focused on cracking down on spammy practices and low-quality link building. Google's SpamBrain AI is better at detecting manipulative link schemes and penalising websites involved in unnatural link practices. It’s clear that Google’s push for higher quality extends to off-page SEO as well. How to Adapt: High-Quality Backlinks: Focus on acquiring backlinks from reputable, relevant sources rather than quantity. Check out Ahrefs’ Guide to Quality Backlinks for strategies. Disavow Low-Quality Links: Regularly audit your backlink profile and disavow any links from spammy or irrelevant sites using the Google Disavow Tool. Avoid Link Manipulation: Avoid engaging in link exchanges, PBNs, or other tactics that could be flagged as manipulative. Conclusion: Staying Ahead of Google Updates Google’s recent updates underscore its commitment to improving user experience, content quality, and combatting spam. SEO professionals and content creators must adapt by prioritising helpful, experience-driven content, optimising user experience metrics, and focusing on high-quality, ethical link-building practices. Staying informed about these changes and continuously refining your SEO strategy are key to maintaining strong visibility in search results. Remember, Google's updates are ultimately aimed at rewarding websites that provide real value to users—so focus on creating the best possible experience for your audience, and you'll stay on the right side of these changes.
Guest Posting is a practice where individuals or companies contribute articles to other websites or blogs.
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Article creation is the process of how articles are started, titled, written and developed, and is a key component to any content marketing.
In the fast-paced world of digital marketing, guest posting has emerged as a cornerstone strategy for increasing brand visibility, boosting SEO, and building valuable relationships. By contributing high-quality content to relevant blogs and websites, you can position yourself as an industry expert, attract new audiences, and earn authoritative backlinks. At Bubble SEO, we specialise in helping businesses harness the power of guest posting to maximize their online presence. Here, we delve into effective guest posting strategies to ensure you achieve the best results. 1. Research and Select the Right Platforms The success of guest posting depends largely on the quality and relevance of the websites you choose. Look for sites with: High domain authority (you can check this using tools like Ahrefs or Moz). An engaged audience that aligns with your target market. Strong editorial standards and consistent traffic. 2. Craft High-Quality, Value-Driven Content Content is king, but only if it serves your audience. Tailor each post to the platform’s readers, ensuring it provides actionable insights or solutions. Focus on: Addressing common pain points. Backing your points with credible data (from sources like Google Trends or Statista). Creating engaging headlines and clear, concise content. 3. Build Relationships with Editors and Publishers Establishing trust with site owners and editors is vital for successful guest posting. Personalise your outreach emails, highlighting why your content would add value to their platform. Tools like Hunter.io can help you find professional email addresses quickly. 4. Incorporate Strategic Backlinks While backlinks are a key benefit of guest posting, they should be used strategically. Link to high-quality, relevant resources, including your own website where appropriate. Avoid excessive self-promotion to maintain credibility with both readers and editors. At Bubble SEO, we specialise in building white-hat backlinks through effective guest posting strategies. Learn more here. 5. Promote Your Guest Posts Once your post goes live, amplify its reach by sharing it on your social channels, email newsletters, and website. This not only drives more traffic to the post but also demonstrates its value to the host website. 6. Monitor and Measure Results Track the performance of your guest posts to understand their impact on your marketing goals. Use tools like Google Analytics to measure referral traffic and audience engagement. Over time, refine your strategy based on what works best for your business. Why Guest Posting Works Guest posting is a cost-effective way to expand your reach and grow your business. It not only helps with search engine optimisation but also positions your brand as a thought leader. A well-executed guest posting strategy can yield long-term benefits, from increased website traffic to higher conversion rates. Guest posting done right can be a game-changer for your digital marketing efforts. If you’re ready to take your strategy to the next level, explore the services we offer at Bubble SEO. Our team of experts will help you secure placements on authoritative websites, create compelling content, and achieve measurable results. Boost your reach today with Bubble SEO—because your brand deserves the spotlight!