Content marketing is the creation of information and content and how this can be shared across different formats
Included in article marketing should be useful, informative content, created with its online audience in mind. When a specific topic in the article is searched for in a search engine, such as Google, it shows in the web pages, along with blog posts and other sources related to that topic that it is listed in.
Article marketing is a content marketing technique that combines writing and posting articles across different platforms, with the aim to promote the desired business or website through its backlinks included in the article.
The highest-ranking pages are bought to the top of a search engine, this means they have good SEO. So, when an article is being written you can adapt the content and optimise it to help you reach the top of the search engine. Optimising your content can be a very important aspect of your marketing as it can lead to a huge increase in traffic to your website and business.
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Article marketing is not only a strategy to improve your SEO; it can also generate traffic through many different channels, such as social media. With businesses growing their reach across different audiences, they can adapt their content with their posts to suit the platform. Here are some of the platforms listed below:
- YouTube
- Other blogs
- Guest posts
- Email campaigns
When starting your article marketing it can be easier to create bitesize steps to establish what best fits your business and the users you are trying to reach. These are some of our recommended, simple steps for you to get your content exactly how you would like:
1. Choosing Your Topic
Firstly, you will need to choose a topic that you know will be of interest to your audience. Create a list of these areas which you think will be the most effective whilst thinking about the key parts to your business that are most enquired about e.g. cost, designs, content, service?
2. Research Your Keywords
Now you have your topic and aspects that are going to be included, you will need to plan the keywords that are relevant and will be most searched for in a search engine. There is no use including words that are not used in your field or are never searched for.
To help with this step, there are many tools like Semrush that will be useful in this stage of the process. By doing some research into specific words and if they will be effective to your SEO.
3. Writing Your Content
With your research done, you can now start taking on board what you have learnt so far and begin writing your content. This is also a good time to analyse your content and make sure it has great SEO, helping it to rank higher in the search engine. Some of the aspects include the following features:
- An interesting title and clear headings throughout your text.
- Ensure your content is interesting.
- Adding internal and external links.
- Using a good URL structure.
Another feature that would be beneficial to add at this time would be different types of media. Add some creativity into your article with images, videos, digital tools and PDF’s which will attract a larger audience and improve your SEO!
4. Publishing Your Content
Now your content is ready to go you will need to find a platform that will publish your work. It is important to find a platform that has the right audience for your content, and provide the best results. There are many platforms and blogs, that will host your article on their site and include a link back to your website to drive more traffic. Look at useful platforms like BubbleSEO and FAT JOE, that will publish you articles for a small fee and you will benefit from their large audiences and reach across popular industries.
Now the hard work is done, watch the results of your article marketing and see how successful it will be to your SEO and bringing traffic to your website.
