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Content marketing is the creation of information and content and how this can be shared across different formats

One of the most common goals within marketing is to rise through the ranks and be on page one of Google, Bing or Ask.com, but how is this achieved?

Article creation is the process of how articles are started, titled, written and developed, and is a key component to any content marketing.

From past success of guest blogging, we are aware that there are lots of

There are many different PR processes that can help you monitor and

Would you like to write the most engaging and gripping content? As the internet grows, it seems so does the amount of competition. We are all looking for ways to stand out from the rest of the internet and grab the attention of our desired audience. Although it is not the easiest task to achieve great, quality content, it will be the best way to grab the right attention! With the growth of the internet and accessible online sources, this can be used to our advantage and help find ways to use and implement features into own our content. Quality is not about how many posts are shared, but the characteristics and style of your content.

Retail is always one step ahead and that doesn't just the physical stores

Starting with some quality research that is relevant to the current market

Content marketing research is an essential marketing technique, specifically looking into what should be involved in

One of the ways to promote your personal or corporate brands is through guest blogging, also known as guest posting

I’m sure you will have heard many a time that ‘content in king’! It really is when it comes to attracting visitors to your website. If your site does not contain a blog consider adding this in, the more content your site has the more content available for Google (and other search engines) to index. Your written content should be relevant to your target audience, factual and interesting and ideally articles should be 500 words minimum (for Google indexing purposes). Ensure you are consistent and realistic with the number of pieces you can add to your blog, if one-piece a week is manageable be consistent, post every week.

SERP stands for Search Engine Results Page. This is the page that a search engine displays to the user when they submit a search query. For example, if you go to Google and type in ‘what is martech?’ and press enter or click the search emblem, the search engine results page (or SERP) will be the pages that are returned to you.