The Ultimate Guide to Guest Posting – An Overview

Domain Authority is a metric developed by Moz that predicts search engine rankings

This process involves following key strategies which includes the following practices.

AI has come a long way in recent years, weaving its way into our daily lives in ways we never imagined. Whether it’s curating playlists, drafting emails, or generating content for businesses, AI is proving to be an incredibly powerful tool. But with all its benefits, there’s an ongoing debate: Are we sacrificing human creativity and authenticity in the process? Let’s take a closer look at how AI-generated content stacks up against human writing. The Pros of AI-Generated Content Speed & Efficiency: AI’s Biggest Strength Picture this: You’ve got just two hours before a blog post needs to go live, and you still need to write social media captions to go with it. You’re swamped. Instead of scrambling, you turn to AI-powered tools like ChatGPT, which can generate the content in minutes—optimized for SEO and free of grammatical errors. For businesses, AI is a game-changer when it comes to time management. According to McKinsey & Company, generative AI can automate up to 70% of repetitive content creation tasks, freeing up time for more strategic work. Cost Savings: AI as an Affordable Alternative AI doesn’t just save time—it saves money. Businesses that previously relied on hiring full-time writers or outsourcing content creation are now turning to AI to generate large volumes of content at a fraction of the cost. A PwC study estimates that AI-driven automation could add $15.7 trillion to the global economy by 2030, largely due to increased productivity and cost savings. With AI’s ability to churn out multiple articles in a short time, it’s easy to see why companies are adopting it as a budget-friendly content solution. However, while AI is efficient and cost-effective, it’s not without its drawbacks. The Cons of AI-Generated Content Creativity & Originality: Can AI Compete with Humans? While AI is fast and efficient, it struggles to match the creativity of human writers. AI can process vast amounts of data, but it lacks the ability to truly innovate, draw from personal experiences, or be inspired by the world in the way humans can. A study by Harvard Business Review highlights that while AI can generate creative outputs, it doesn’t produce truly novel ideas—it simply remixes existing ones. Another issue is content overlap. Since AI pulls from its training data, there’s a chance of repeated or recycled ideas, which can raise originality concerns. Even Google’s Search Central Blog warns that AI-generated content must be “helpful, original, and high-quality” to rank well in search results. SEO & Quality Risks: The Potential Downside of AI Content AI-generated content might be SEO-friendly, but that doesn’t mean it’s always effective. Search engines prioritize valuable, engaging, and human-like content—and mass-produced AI content doesn’t always meet these standards. According to SEMrush, while there’s no official Google penalty for AI-written content, sites relying too heavily on it could suffer in search rankings. Google’s algorithm favors content that demonstrates expertise, experience, authority, and trustworthiness (E-E-A-T), and AI lacks real-world experience—something human writers naturally bring to the table. For businesses that rely on SEO to drive traffic, overusing AI could actually do more harm than good. Finding the Right Balance AI is an incredible tool, but it works best when paired with human creativity. While it excels at speed, efficiency, and cost-cutting, it falls short when it comes to originality, emotional depth, and authentic storytelling. At Bubble SEO, we understand the value of human-written content. That’s why every piece we create is crafted by our expert team, led by Sofi Parry, ensuring your content aligns with your brand’s goals while maintaining a unique and personal touch. Want high-quality, human-crafted content for your business? Get in touch with Bubble SEO today!

Here are some of our hints at tips at how to overcome some of these problems:

Included in article marketing should be useful, informative content

Understanding the Basics of Links Links are one of the cornerstones of SEO and play a crucial role in how well your website ranks in search engines. Whether you’re adding links to your own blog posts or earning backlinks from other websites, the type of link you use can significantly impact your website’s growth. There are two main types of links you’ll encounter: DoFollow and NoFollow. While the difference between them may seem small, it can have a major effect on your SEO strategy. Let’s break it down. What Are DoFollow Links? A DoFollow link is the standard type of link that allows Google (and other search engines) to crawl, index, and transfer SEO authority—often called “link juice.” Unlike NoFollow links, DoFollow links don’t contain any special HTML attributes. For example: <a href="https://www.bubbleseo.com">Bubble SEO</a> When a reputable website links to you with a DoFollow link, Google interprets that as a vote of confidence. The higher the authority of the linking website, the more positive the effect on your own site’s rankings. For example, if a high-authority site like Moz or Ahrefs includes your link in an article, that trust signals to search engines that your content is valuable and credible. What Are NoFollow Links? A NoFollow link tells search engines not to pass authority to the linked website. In HTML, it looks like this: <a href="https://www.bubbleseo.com" rel="nofollow">Bubble SEO</a> While NoFollow links don’t transfer link juice, they are far from useless. They still allow users to click through and visit your site. More importantly, they make your link profile look natural—because not every backlink should be DoFollow. NoFollow links are commonly used for: Paid advertisements Affiliate links Blog comments User-generated content on forums For example, if you post a link on Reddit or Wikipedia, it will almost always be a NoFollow link. Even though it won’t directly boost SEO authority, it can still drive traffic, build brand awareness, and diversify your backlink profile. Why You Need Both DoFollow and NoFollow Links Many people make the mistake of thinking only DoFollow links matter. While they are essential for building domain authority, relying on them alone can make your backlink profile look unnatural. A healthy SEO strategy includes both types of links: DoFollow links: Boost domain authority and rankings. NoFollow links: Drive referral traffic, build authenticity, and signal to Google that your link-building strategy is natural. Google values authenticity. If all your backlinks are DoFollow, it may look suspicious—potentially raising red flags about manipulative link building. A mix of DoFollow and NoFollow links helps protect your site and ensures long-term growth. Conclusion: Building a Balanced Link Profile When building links for your website, always aim for a natural and balanced mix of DoFollow and NoFollow links. Overusing the same anchor text or stuffing too many links into your content can harm your rankings instead of improving them. At the end of the day, both types of links play a vital role in your SEO strategy. DoFollow links help with authority and rankings, while NoFollow links build authenticity and drive valuable referral traffic. If you’d like expert help creating SEO-friendly content and building a strong backlink profile, explore our content writing services at Bubble SEO. Our professional copywriting team is ready to help you grow your business with content that ranks.

Ranking on Google involves a combination of factors, take note on constantly evolving algorithms.

In the ever-evolving landscape of digital marketing, staying ahead in search engine rankings is a critical goal for businesses and outreach

Using content marketing within your business has many benefits.

When you are running a small business, time is always in short supply. But that does not mean your blog content should be left untouched. With just 20 minutes, you can update an existing post and give it a powerful SEO lift. Whether your goal is to attract more organic traffic, improve engagement, or increase conversions, this quick checklist will help your content work harder for your business. 1. Start with a Smart Keyword Check Start by checking if your target keyword is still relevant. Search habits and trends evolve quickly, and what worked six months ago may no longer perform well. Use a quick Google search to review how competitive your target phrase is and see which competitors are currently ranking. You can also use free tools like Ubersuggest or Google Trends to assess search volume and interest over time. Make sure your main keyword appears naturally in the title, within the first 100 words, and in at least one subheading. The key word here is "naturally." Avoid keyword stuffing, which can harm your rankings and diminish readability. 2. Refine Your Title Tag and Meta Description Your blog title may be engaging, but do not forget to check your metadata. The title tag and meta description help search engines understand your content and encourage users to click. Keep your title tag under 60 characters and include your primary keyword. Write a clear, benefit-driven meta description under 160 characters. Your meta description should accurately reflect the content and provide a reason to click. This also appears in search results and can affect your click-through rate. For best practice, refer to Google’s SEO Starter Guide. 3. Use Clear and Consistent Subheadings Subheadings improve readability and help search engines understand the structure of your content. Use H2 and H3 tags to break up your text and guide the reader through your message. Make sure your subheadings reflect your main themes and, where appropriate, include relevant keywords. This not only improves SEO but also makes your content more digestible for busy readers, especially those in fast-paced SME environments. 4. Add Internal Links Strategically Internal linking helps Google crawl your site more effectively and keeps visitors engaged for longer. Link to other relevant blog posts, service pages, or contact forms within your own site. Use descriptive anchor text. Instead of writing "click here," try "learn more about our SEO services" or "visit our contact page." This reinforces relevance and provides a better user experience. You can see a great example of this strategy on the Moz Beginner's Guide to SEO. 5. Optimise Image Sizes and Alt Text Slow-loading images can negatively affect both user experience and rankings. Use compressed image formats like WebP or JPEG and limit file sizes without sacrificing quality. Free tools like TinyPNG or Squoosh can help reduce image weight without a visible drop in resolution. In addition to compression, always add descriptive alt text. This helps with accessibility and provides another opportunity to include relevant keywords. 6. Format for Mobile and Readability Before you hit publish, check that your post looks good on mobile. Google prioritises mobile-first indexing, so a mobile-friendly layout is essential. Use short paragraphs, bullet points, and plenty of white space to improve legibility. Test how it looks on both mobile and desktop to make sure formatting is consistent and easy to scan. 7. Hit Publish and Promote It Once your blog is optimised, go ahead and publish it. If it is an older post, consider updating the published date so it reflects the fresh edits. After publishing, promote your post through your usual marketing channels. This could include sharing it on LinkedIn, featuring it in your email newsletter, or repurposing parts into social media content. At BubbleSEO, we always recommend repurposing content into formats your audience prefers to consume. Final Thoughts Optimising a blog post does not have to be a time-consuming task. With just 20 minutes and a focused checklist, you can improve your post’s visibility, usability and impact. This process is especially valuable for small businesses that need to make the most of every piece of content. Bookmark this guide, refer back when refreshing old posts, and let your content continue to support your business goals.

With the changing landscape of online content, one of the most crucial aspects of boosting your visibility is mastering the art of keyword selection.

Introduction: The Great Debate It’s a common misconception that SEO and social media work against each other. The opposite is true. If a business can master the relationship between social media and SEO, it can significantly boost brand awareness, drive more traffic, and reach new audiences. Let’s explore how these two powerful tools can complement each other. 1. Social Signals: Do They Directly Affect SEO? In 2015, Google’s John Mueller confirmed that social signals (likes, comments, and shares) are not a direct ranking factor in Google's search algorithm. However, they still play an indirect role in SEO. When your content performs well on social media, it can build your brand’s reputation, drive more people to search for your business directly, and ultimately enhance your organic search presence. 2. Driving Traffic with Social Sharing Social sharing involves distributing your website content across your social media platforms. For example, when a new blog post is published, many companies promote it via an Instagram or LinkedIn post. Benefits of social sharing include: Enhanced visibility and reach Increased user engagement and trust Potential for backlink generation (critical for SEO success) While the impact on SEO is indirect, greater visibility and backlinks from shared content can improve your site's performance on Search Engine Results Pages (SERPs). 3. Boosting Link Opportunities Through Social Media It’s tempting to assume that a viral post automatically improves SEO—but that's not guaranteed. When posts go viral, they sometimes get picked up by reputable sources like news outlets or high-authority blogs, creating valuable backlinks that do influence SEO rankings positively. However, if your viral content is mostly shared by small sites with low domain authority, the SEO benefit will be limited. Plus, viral traffic tends to be short-lived—once interest fades, any SEO boost may also decline unless sustainable strategies are in place. 4. Consistency in Branding & Messaging Maintaining a consistent brand voice across all channels is essential for building strong brand recognition. Social media and SEO together offer a powerful way to ensure your messaging remains unified. For example: If you publish a new blog on Monday, you could promote it via social posts throughout the week. Alternatively, you can repurpose content, highlighting key messages in your social posts and linking back to the blog. This reinforces your brand message, helping customers associate your social media activity and website content as part of one cohesive identity. 5. Influencers & UGC: Hidden SEO Benefits Influencer marketing and user-generated content (UGC) can also impact SEO. UGC—like product reviews, social media shoutouts, and unboxing videos—provides authentic, trustworthy content that resonates with audiences. It can also target long-tail keywords and answer specific user queries, improving your website’s relevance and authority in search results. Encouraging customers and influencers to share their experiences not only boosts trust but can also improve your organic visibility. Conclusion: Two Strategies, One Goal Although social media activity doesn’t directly affect SEO rankings, the indirect benefits are undeniable. Social sharing, brand awareness, backlink opportunities, and UGC all contribute to strengthening your online presence. Rather than seeing SEO and social media as separate or competing strategies, businesses should aim to integrate them wherever possible. Together, they are a powerful combination for growing your brand, expanding your audience, and driving long-term success.