Improving your ranking on SERPs involves various strategies and best practices.
When making a guest post and publishing your content online, naturally the better your content is, the more interest and traffic you will generate. Now you have seen examples of guest post platforms and how to publish them, we are going to share some tips on how to create great content to publish…
The Types of Content Marketing
When improving your marketing, it is important to look at the different mediums that can be used to resonate with your audience. It is a good idea to see what forms of media are most used and that will be of interest.
Types of marketing that are popular across many industries today are:
- Blogging
- Video
- Podcasting
- Infographics
- Visual content
- E-books
- Newspapers
- Presentations
- Quizzes’/tools
- Checklists
- Courses
- Webinars
- Free apps
- Social media posts
With social media, blogging and vlogging having a large increase in popularity, sharing your guest post articles across your social media channels and including the links to the post may generate even more traffic.
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Writing SEO
Creating content is not so easy when there is quite a lot to think about in terms of SEO. Search Engines, like Google, rank content highly based on the following factors:
- High-quality content
- Relevance
- Context
These three points are the main reasons for content to be ranked higher over other sources. It is important that the content that is shared on the domain share a certain relevance in context and is written well. However, this can be affected by other factors to be truly successful!
Mobile-friendliness: It is important that sites are responsive for apps and digital mobile use
High-quality backlink: Having these links boosts SEO authority and Google is seen to rank higher
Domain authority: A higher domain authority is influenced by your total number of links and the age, size and popularity of the domain and will help your SEO
On-page SEO: Important on-page SEO components include title tags, meta description, header tags, URLs, and image alt tags and will all help to boost your overall SEO
How to start writing
When writing content, you will either have a topic in mind or need to find a topic to write about. You can attack your content either way by asking questions like, how you can increase the demand around the topic you have, or figuring out what you are looking for from your customers. Set yourself key points to research to help with your marketing based around SEO, so you can keep track of how successful these are. For example…
- Keywords to use within your writing and the volumes of this search
- Is your content going to be relevant to what the audience want?
- Look into competitiors, does someone else provide this content?
Using your keywords effectively, also known as on-page SEO, will help optimise your content and demonstrate expertise, authority and trust with your audience. Keeping your audience in mind when writing, will also be key to the success of your writing. Look into vocabulary and the style of how you want your piece to come across, and make sure it is meeting your target audience.
When creating a lot of content, it is a good idea to research what has been already written so you can bring fresh ideas to your audience. With the help of screenshots, charts, images, and videos you can bring diversity to your posts and a sense of engagement with your audience.
Getting the basics of content creation right, will help you to make better article and make the most of your guest posts!
