This process involves following key strategies which includes the following practices.
When you search for something on Google—let’s say, “what is seo?”—you’re taken straight to a page full of results. This is known as a Search Engine Results Page, or SERP for short. It’s essentially the list of websites the search engine thinks best match your query.
But SERPs aren’t just a list of links anymore. Over the years, they’ve evolved to include features like featured snippets, image packs, “People also ask” boxes, and more. If your business wants to get noticed online, showing up on that first page—ideally, right near the top—is key.
Why Ranking on the First Page Is So Important
Here’s the thing: most people don’t scroll very far. If your site doesn’t appear on the first page of results, it’s likely to be overlooked. Research from Backlinko found that nearly 28% of people click the first result alone. By the time you reach page two, those chances drop off dramatically.
This is where SEO (Search Engine Optimisation) comes in. With the right SEO strategy in place, you can boost your rankings and increase the number of people who find your website through search engines.
Need help getting started? Bubble SEO’s expert team can work with you to develop a tailored plan to help your business climb the rankings and get seen by more potential customers.
How Search Engines Decide What to Show
Every time someone types something into a search engine, complex algorithms go to work behind the scenes. These algorithms look at a wide range of factors to decide which pages appear and in what order.
Some of the most important factors include:
- How relevant your content is to the search term
- The quality and originality of your content
- How fast your website loads
- Whether your site is mobile-friendly
- How many trusted websites link back to yours
All of these elements and more can impact your position on a SERP. That’s why a strong content marketing and SEO strategy is essential for any business with an online presence.
Google Isn’t the Only Search Engine
While Google dominates the market with over 90% share globally, it’s not the only player in town. Other search engines like Bing, Yahoo, DuckDuckGo, and Yandex are also used by millions of people every day.
If you’re targeting international markets or privacy-focused users, it’s worth considering how your site performs on those platforms too.
Final Thoughts
Your spot on a SERP can make all the difference when it comes to getting found online. If you’re not where your customers are looking, someone else will be. That’s why it’s worth investing the time and resources into improving your website’s visibility.
At Bubble SEO, we help businesses of all sizes grow through smart, effective SEO and content strategies. Whether you’re starting from scratch or looking to fine-tune an existing plan, we’re here to help.
Ready to increase your visibility and drive more traffic? Get in touch today and let’s see how we can support your growth.
