Planning for Peaks: How Can Technology Play a Vital Role?
Retail is always one step ahead and that doesn’t just the physical stores – planning for peaks is at the front of every online retailer’s mind too. Whether that’s strengthening your ad strategies, preparing for product launches or being smart about inventory.
It all comes down to staying productive and preparing for the upcoming busy season. Tech plays a vital role in this, ensuring you can offer the best service for customers – from their first website visit, right down to last mile delivery.
In stores this is obviously key but online it is so much more competitive. The competition online starts with exposure to your business and making sure you are the first they have seen! It is important to make sure you are seen before the rest of your competitiors and expanding your online exposure as much as possible. With shoppers becoming less brand loyal online and opting for retailers that can offer the smoothest service and best delivery options, it’s more important than ever to plan out and anticipate customer journey from the very beginning and getting your products out there.
The beauty of being online is that there are many ways you can market and advertise your product to your audience. Things like Google Ads, Social Media campaigns and Guest posts can all help to gain the all important exposure before the crowds, or clicks rush in.
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Amazon Prime Day
Amazon Prime Day is taking place as we speak, so although you might be prepared in terms of the stock, if you’re a seller in this space, there are still a few marketing tactics you can use to boost sales.
One of the best ways to encourage purchases is to educate your customers and provide tips around shopping for the two-day extravaganza. Many customers are not aware that they can create personalised deal updates on Amazon – they simply go onto the Prime Day 2022 page and create deal updates for the items they want to follow on there.
On top of summer, sales are bound to be better when this annual event rolls around at the same time for sellers. One of the most common complaints from stockists is having to manually look through full lists of orders to determine what’s on back order and what stock availability looks like. Having somewhere to digitally store this information and create a centralised list can really help with prioritising inventory levels. Here’s where tech, once again, can literally save the day!
Christmas in July!
One of the scary thoughts of peak season for many online retailers is the reminder that Christmas prep needs to start as early as July in order to keep up with an influx of sales. This is almost always a less daunting thought when there is a streamlined fulfilment process in place.
Many retailers opt for an Order Management System , allowing for the continuous tracking and active monitoring of purchases and inventory levels. This ensures the fulfilment process runs smoothly and in turn, so does the customer journey. Not only does this allow you to process orders faster during the busiest periods, but it also removes the risk of the sometimes costly human admin errors that can come naturally when there’s high demand.
Opening up conversations around Christmas can also be helpful, especially if you have larger recurring customers and contracts. Discussing the peak season allows you to plot and plan, formulating your distribution strategy ahead of schedule.
This, along with having the right tech in place for when one of the busiest periods of the year hits, allows you to streamline orders and reduce errors. Most importantly, tech enables you to maximise the opportunity that surrounds this peak period, so you don’t end up with dead stock or the inability to fulfil orders.
Summer sales strategy
Summer is in full swing, and things are already hotting up for many online retailers. Consider packaging up products with summer in mind when thinking about your strategy plan. Certain products such as sunglasses, fans and sportswear, naturally seem more appealing in the hotter months. Put these particular items at the front and centre of your marketing efforts and across your website. It can help to list items under certain themes such as summer, much like Amazon does when it comes to peak periods.
Thinking about your customer journey is also key throughout the summer months. Shopping experiences should be hassle-free and so should getting in touch with retailers. Research suggests that 40% of survey respondents said that they are happy to be contacted by chatbots when seeking help online. Deploying a chatbot strategy could be key to maximising your time when it comes to responding to common questions, where customers are also looking for efficiency so they can enjoy the great outdoors!
Following this, it’s the picking, packing and shipping processes involved in summer fulfilment that should be handled with care. Technologies available such as order management software, ensures users are alerted in real-time when a new order comes in and, information will automatically be sent to warehouse operatives – allowing them to pick and pack the order as quickly and as accurately as possible.
Black Friday
Black Friday, also known as Cyber Week, is one of the most anticipated sales periods for online retailers. Having your ecommerce store set up for an influx of sales this November should be a top priority that you’re already starting to think about.
One of the things that is helpful to do early on, is getting as many customer reviews and testimonials on site by the time this busy period rolls around. Purchase decisions are often made by reading through other user experiences. Customers have lots of sites to choose from when it comes to Black Friday sales and this is a great way to educate them and support them with purchase decisions.
Another top tip is to always have a range of payment methods available on site, so that you can reach a wider range of people when it comes to potential sales. You should also have strong delivery options and an easy returns policy, so that customers can purchase with ease.
Implementing a multi-courier strategy, rather than working with a sole courier will allow eCommerce businesses to offer more flexibility and options. Using more than one dedicated courier will also help to keep costs down.
If you opt to implement an order management system with pre-built courier integrations, then working with multiple couriers won’t even add to your admin burden. These pre-built integrations seamlessly connect with all the data within your platform, allowing it to automatically select the best courier for the job, based on rules you define (delivery date, product value, delivery location etc.)
Post-Covid service levels in peak seasons
Covid-19 had big impacts on order management, fulfilment and delivery processes across the world but now customers are no longer accepting Covid-19 as an excuse for late delivery. Poor customer service and a general lack of efficiency in the order process are not so widely tolerated. Post-Covid-19, shoppers are now spending less online but demanding better service when they do. According to a new study, two-thirds said they had noticed an increase in customer service problems at point of purchase and/or delivery since the pandemic began.
Peak sale periods are a real test on how effective a retailer’s order management and warehouse management systems are in meeting the high demands of customers. This is something that is crucial for retailers to get right, with 63% of customers stating poor delivery would stop them returning to a company.
Implementing technology such as a consolidated order management system can help retailers handle an increase in order demand, whether that’s supporting warehouse employees, or customer service teams during seasonal peaks. A sound order management system provides real-time data and displays achievable KPI’s, therefore reducing any errors and miscommunication in times where demand is high and retailers have to act quickly.
Grow your business online with content marketing solutions from Bubble SEO today.
Introduction: The Great Debate
It’s a common misconception that SEO and social media work against each other. The opposite is true. If a business can master the relationship between social media and SEO, it can significantly boost brand awareness, drive more traffic, and reach new audiences.
Let’s explore how these two powerful tools can complement each other.
1. Social Signals: Do They Directly Affect SEO?
In 2015, Google’s John Mueller confirmed that social signals (likes, comments, and shares) are not a direct ranking factor in Google's search algorithm. However, they still play an indirect role in SEO.
When your content performs well on social media, it can build your brand’s reputation, drive more people to search for your business directly, and ultimately enhance your organic search presence.
2. Driving Traffic with Social Sharing
Social sharing involves distributing your website content across your social media platforms. For example, when a new blog post is published, many companies promote it via an Instagram or LinkedIn post.
Benefits of social sharing include:
Enhanced visibility and reach
Increased user engagement and trust
Potential for backlink generation (critical for SEO success)
While the impact on SEO is indirect, greater visibility and backlinks from shared content can improve your site's performance on Search Engine Results Pages (SERPs).
3. Boosting Link Opportunities Through Social Media
It’s tempting to assume that a viral post automatically improves SEO—but that's not guaranteed.
When posts go viral, they sometimes get picked up by reputable sources like news outlets or high-authority blogs, creating valuable backlinks that do influence SEO rankings positively.
However, if your viral content is mostly shared by small sites with low domain authority, the SEO benefit will be limited. Plus, viral traffic tends to be short-lived—once interest fades, any SEO boost may also decline unless sustainable strategies are in place.
4. Consistency in Branding & Messaging
Maintaining a consistent brand voice across all channels is essential for building strong brand recognition. Social media and SEO together offer a powerful way to ensure your messaging remains unified.
For example:
If you publish a new blog on Monday, you could promote it via social posts throughout the week.
Alternatively, you can repurpose content, highlighting key messages in your social posts and linking back to the blog.
This reinforces your brand message, helping customers associate your social media activity and website content as part of one cohesive identity.
5. Influencers & UGC: Hidden SEO Benefits
Influencer marketing and user-generated content (UGC) can also impact SEO.
UGC—like product reviews, social media shoutouts, and unboxing videos—provides authentic, trustworthy content that resonates with audiences. It can also target long-tail keywords and answer specific user queries, improving your website’s relevance and authority in search results.
Encouraging customers and influencers to share their experiences not only boosts trust but can also improve your organic visibility.
Conclusion: Two Strategies, One Goal
Although social media activity doesn’t directly affect SEO rankings, the indirect benefits are undeniable. Social sharing, brand awareness, backlink opportunities, and UGC all contribute to strengthening your online presence.
Rather than seeing SEO and social media as separate or competing strategies, businesses should aim to integrate them wherever possible. Together, they are a powerful combination for growing your brand, expanding your audience, and driving long-term success.
Having a well-crafted website is essential for any business, big or small. For small businesses, particularly your website acts as your digital storefront, helping you attract and engage potential customers. But creating content that speaks to your audience while also supporting your business goals? That’s where many business owners struggle.
To make things easier, we’ve put together 10 practical tips to help you write website content that’s engaging, clear, and optimised to drive results.
1. Understand Your Audience
Before you start writing, take a step back and think about who you’re speaking to. Your website content should be tailored to your ideal customer—what they need, what challenges they face, and how your business can help.
Consider asking yourself:
Who is my ideal customer?
What problems are they looking to solve?
What kind of language or tone resonates with them?
Once you have these insights, your content will feel more natural, relatable, and persuasive.
2. Keep It Clear & Simple
People visit websites for quick, useful information—not lengthy, complicated text. Use straightforward language and break up content into easily digestible sections.
Some best practices include:
Writing short, easy-to-read sentences
Using clear headings and subheadings
Incorporating bullet points or numbered lists to highlight key points
If someone lands on your site, they should understand what you offer and how it benefits them within seconds.
3. Use a Conversational Tone
Small businesses thrive on personal connections, so your website content should reflect that. Instead of formal, robotic language, aim for a warm, engaging tone that makes visitors feel welcome.
For example, instead of: “Our services aim to improve business operations.”
Try: “We’re here to help you run your business more efficiently so you can focus on what you do best.”
A friendly, approachable tone makes your brand feel more human.
4. Focus on Benefits, Not Just Features
Customers don’t just want to know what you offer—they want to know why it matters to them. Instead of simply listing features, highlight the benefits.
Example:
Feature: “We offer next-day delivery.”
Benefit: “Get your order delivered fast, so you can start using it right away!”
By shifting the focus to how your product or service solves a problem, you’ll create more compelling content.
5. Optimise for SEO Without Overdoing It
Search Engine Optimisation (SEO) helps your website rank higher on Google, making it easier for potential customers to find you. However, stuffing your content with keywords can make it sound unnatural.
Instead, focus on:
Naturally incorporating relevant keywords into your titles, headings, and first 100 words
Writing compelling meta descriptions
Using alt text for images
Adding internal and external links where appropriate
A well-planned SEO content strategy ensures your website reaches the right audience while maintaining readability. Many businesses also invest in SEO content services to improve their rankings and attract organic traffic. For expert guidance, check out Moz’s SEO Beginner’s Guide.
6. Include Strong Calls to Action (CTAs)
Your website should guide visitors toward a specific action—whether it’s making a purchase, booking a consultation, or signing up for a newsletter.
Examples of strong CTAs:
“Get your free quote today!”
“Sign up now for exclusive offers!”
“Book a call with us—we’d love to chat!”
Make sure your CTAs are clear, compelling, and easy to find. For more guidance on effective CTAs, visit HubSpot’s CTA Best Practices.
7. Share Your Brand Story
People love stories, and sharing yours helps build trust with your audience. Whether it’s how your business started, what you stand for, or the passion behind what you do—your brand story can make you more relatable and memorable.
For example, instead of just saying, “We sell handmade candles,” you could share:
“We started our candle-making journey in a small kitchen, inspired by a love for natural scents and eco-friendly products. Today, we hand-pour each candle with care, ensuring a toxin-free experience for our customers.”
This personal touch can make all the difference in building customer loyalty.
8. Craft Compelling Headlines
Your headlines should immediately capture attention and encourage visitors to keep reading. To make your headlines stand out:
Keep them clear and concise
Highlight the benefit to the reader
Use engaging words like “easy,” “ultimate,” “best,” or “proven”
For example:
“The Ultimate Guide to Growing Your Small Business”
“Get Fast, Reliable Shipping—Order Today & Save 20%!”
A strong headline can make the difference between a visitor staying or clicking away. Need help crafting attention-grabbing headlines? Check out Copyblogger’s Guide to Writing Headlines.
9. Leverage Social Proof
People trust recommendations more than advertisements. Incorporating social proof—like customer testimonials, reviews, or case studies—can help build credibility.
Ways to showcase social proof:
Highlight positive customer testimonials
Share success stories and case studies
Display logos of trusted partners or media mentions
When potential customers see that others have had a great experience with your business, they’ll feel more confident in choosing you. For more on how social proof influences conversions, read Neil Patel’s Guide to Social Proof.
10. Keep Your Content Fresh & Updated
A website with outdated information can hurt your credibility. Regularly updating your content ensures that visitors always find relevant, up-to-date information.
Make it a habit to:
Refresh old blog posts with new insights
Update product descriptions and service offerings
Remove outdated information
Not only does this keep visitors engaged, but it also signals to search engines that your site is active, which can boost your rankings.
A well-maintained content marketing strategy includes regular updates, ensuring your site remains competitive in search results. Many small businesses turn to content marketing services for expert guidance on keeping their website relevant and engaging. For additional insights, check out Content Marketing Institute’s Strategy Guide.
Final Thoughts
Great website content isn’t just about filling up pages with words—it’s about crafting a message that resonates with your audience, builds trust, and drives action.
By keeping things clear, conversational, and customer-focused, you can turn your website into a powerful tool for business growth. Keep refining your content, test what works best, and always prioritise providing value.
If you're looking for expert support, investing in SEO content and content marketing services can help you develop a strong SEO content strategy that boosts traffic and conversions.
Now it’s time to put these tips into action—happy writing!
Would you like to write the most engaging and gripping content? As the internet grows, it seems so does the amount of competition. We are all looking for ways to stand out from the rest of the internet and grab the attention of our desired audience. Although it is not the easiest task to achieve great, quality content, it will be the best way to grab the right attention! With the growth of the internet and accessible online sources, this can be used to our advantage and help find ways to use and implement features into own our content. Quality is not about how many posts are shared, but the characteristics and style of your content.
Since 2020, remote working has become increasingly popular. During the COVID-19 pandemic, many companies adopted a work-from-home approach—and several still offer this flexible arrangement today.
While some people thrive in a home-based setup, others may find it more distracting, which can impact productivity. That’s why it’s essential to have strong time management strategies in place to support your workflow.
Here are six practical productivity hacks to help you stay focused and efficient while working from home.
1. Time Blocking
Time blocking isn’t a new concept, but it’s a highly effective method for managing large workloads. It involves assigning dedicated time slots to specific tasks so you can give each one your full attention.
These time blocks don’t always need to be task-specific. For example, you might allocate:
1 hour for admin
2 hours for deep work (with notifications turned off)
30 minutes for breaks or creative thinking
Research shows that having a clear daily schedule improves both time and task management.
2. The Power Hour
Start your day with a ‘Power Hour’. Use this time to tackle a few quick wins—whether it’s checking emails, finishing a daily task, or getting your most difficult job out of the way.
Completing your hardest task first can help reduce procrastination and anxiety, freeing up the rest of your day for more focused work. You can read more about this approach in Brian Tracy’s "Eat That Frog".
3. Stick to Office Hours
When your work and home spaces blend, it’s easy to let boundaries slip. But just because your laptop is always nearby doesn’t mean you should always be working.
Try putting your laptop away at the end of the day and avoid checking emails after hours. If possible, set up a dedicated workspace to mentally separate work from leisure. Let your team know your availability too, so they’re not messaging you outside your set hours.
Tools like Google Calendar or Clockify can help you reinforce your work schedule and set healthy boundaries.
4. The Two-Minute Rule
It’s tempting to delay small tasks by telling yourself, “I’ll do it later.” But if a task takes less than two minutes, do it immediately. This keeps small requests from piling up and becoming overwhelming.
This method is inspired by David Allen’s “Getting Things Done” productivity framework and is a simple but powerful way to beat procrastination.
5. Plan Your Next Day
Before logging off, take 10–15 minutes to plan for tomorrow. Starting the day with a clear idea of what you want to achieve helps you stay focused and motivated.
Try writing a short to-do list, prioritising tasks, or blocking out time for key projects. You can use planning tools like Todoist or Trello to support this routine.
6. Learn to Say “No”
Working from home sometimes makes people feel like they can stretch their hours—after all, there’s no commute. But it’s still important to respect your own time and energy.
If you’re asked to take on extra tasks or meetings outside your working hours, don’t be afraid to decline politely. Try offering an alternative time or solution that fits within your schedule.
Setting clear boundaries protects your productivity and wellbeing in the long run.
Final Thoughts
Remote working gives you the flexibility to create a routine that suits your lifestyle. By integrating just one or two of these productivity hacks into your work-from-home setup, you can boost focus, reduce stress, and make your day more manageable.
Remember: productivity doesn’t mean doing more—it means doing what matters most, with intention.
We're excited to announce that AI Guest Posts has undergone a transformative rebranding and is now known as Bubble SEO. This strategic move has allowed the business to develop within the digital landscape and highlight our commitment to providing digital marketing solutions tailored to enhance online visibility and engagement for our customers.
Bubble SEO remains dedicated to delivering high-quality, targeted content and effective SEO solutions that align with evolving digital marketing trends. Here is a little more information about our brand and its services.
Our services:
At Bubble SEO, we specialise in three core services, with content writing being a new feature to the website:
Guest Posting: Which aims to enhance your online presence with high-quality guest posts on authoritative websites, driving traffic and boosting your SEO rankings.
Link Building: Helps build a robust backlink profile with strategic link building services that improve your website's authority and visibility.
Content Writing: Provides engaging content for your audience with compelling content tailored to your brand voice and SEO needs.
Benefits of Bubble SEO:
We have now made changes to the booking process to simplify this, and updated the customer dashboard section in the hope to improve our existing values below:
Enhanced Service Quality: With our rebranding comes a renewed focus on delivering top-notch services that exceed your expectations.
Improved User Experience: Our new website offers a streamlined interface, making it easier for you to navigate and access our services.
Expanded Network: Benefit from our expanded network of partner websites, ensuring broader outreach and better opportunities for your business.
Loyalty Rewards: As a token of our appreciation for the continued support of our bookers, we have now introduced loyalty rewards:
Exclusive Discounts: Enjoy special discounts as a loyal Bubble SEO customer, with the more points you acquire, the more exciting offers you will unlock.
We're thrilled about this new chapter as Bubble SEO and look forward to continuing to be your trusted partner in achieving your digital marketing goals. Stay tuned for more exciting updates and announcements!
Discover the new Bubble SEO and elevate your online presence today!
Jennifer Hobson – Digital Marketing [email protected]
Heather Ryan – Business Development [email protected]
In the SEO landscape, link building remains a crucial component of achieving higher search engine rankings. One of the most effective strategies for link building is guest posting.
